One of the major tenants of Agile development is customer involvement. This is usually achieved by working with representative customers or proxies during design and development. While there are limitations on how many stakeholders can effectively participate, application analytics can add a new dimension to customer collaboration. By easily tracking and analyzing how every user actually uses your application you can zoom in to the usage hotspots of your application and maximize your development efficiency. This session will use the freely available Gibraltar Loupe to gather useful information from every single user of your application, such as which features they really do or don’t use and all errors that they encounter. By leveraging the data provided by proper analytics you will be able to gather usable information with minimal development investment.